The #1 foundation in Korea

Rated 4.8 ‘Excellent’ | +20,839

Reverse-ageing Adaptive Foundation

Created with Korean beauty innovation and designed for 50+. It softens wrinkles, disguises age spots and revives tired-looking skin then finishes with a perfect, self-adjusting shade match.

Adapts to your skin tone
Hides imperfections
Natural look, 16+ hours
With SPF 15

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If It Looks Like Makeup, It's Free.

Wear it for 30 days. If it ever looks cakey, painted or fake on you, we'll refund every cent. Real money, not store credit, and you keep the bottle. We're daring you to look fake in it.

What makes it different?

Our adaptive pigment formula removes the need to choose a shade. As you blend, micro-encapsulated pigments react to your skin’s warmth and undertones, shifting within seconds to match your unique complexion. Made for fair to medium tones, it evens redness, blurs imperfections, and melts into the skin for a seamless, second-skin finish.

Adapts to your skin toneHides imperfectionsNatural look for 16+ hoursWith SPF 15

Does it work on my skin?

How do I use it?

Step 1: Create the Perfect Canvas

Start with moisturised skin. Smooth on your go-to primer or hydrating cream to create an even base that helps your foundation glide on seamlessly.

Step 2: Build Your Base

Dispense one pump onto the back of your hand. Using a brush, dot foundation on your forehead, cheeks, nose, and chin. Blend outward from the centre of your face using circular motions for a naturally soft, medium coverage finish with a velvety matte texture.

Step 3: Customise Your Coverage

Want more coverage in specific areas? Layer a second application on any spots that need extra attention—blemishes, redness, or discolouration—and blend seamlessly into your base.

Step 4: Lock It In

Brighten under-eyes with your favourite concealer, then lightly dust translucent powder across your T-zone (forehead, nose, and chin) to control shine and keep your look fresh all day.

How does the money back guarantee work?

Find your flawless shade with zero risk. Our Colour Changing Foundation comes with a complete satisfaction promise: if your shade isn’t spot-on, we’ll make it right with a full refund—no questions asked.

We know finding the perfect foundation match online can feel like a gamble. That’s why we’ve eliminated the risk entirely. Try it on your skin, in your lighting, with your routine. If it’s not your perfect match, simply let us know within 30 days and we’ll process your full refund immediately.

Ingredients

Loved by 100,000+

Women who'd given up on foundation

Jennifer W, Verified Buyer

"I get so little sleep with work pressures and it was starting to show. This evens my skin out and I end up looking well rested, which is quite an achievement believe me. One pump covers my entire face. Bye bye to all my other foundations."

Patricia J, Verified Buyer

"Over the years I've spent hundreds of pounds on expensive brands that promised a lot but didn't deliver. Trust me, this is the one. It even matches my skin when I have a tan. I get so many compliments now, beautiful skin, glowing, radiant. Ordering my third bottle."

Mary S, Verified Buyer

"Tried everything from Boots own brand up to the posh counters, always the same story, cakey by lunchtime and sitting in my lines. Wore this to my daughter's wedding, cried half the day and it didn't budge. I'd have paid double if I'm honest."

Rated 4.8/5 based on +20,839 Total Ratings

Real People, Real Results

Rachel M. Verified

"I’d put foundation on to even things out, then spend another ten minutes adding colour back because my face looked so flat. It felt like painting a new face over my own. That’s what I like about Unmasked. I can still see my freckles and the little differences in my skin. Everything just looks a bit more even. Up close, I still have texture, which is fine with me. I wasn’t expecting a different face. I wanted something I could wear to lunch without feeling more made up than I actually wanted to be."

Lauren T Verified

"I’m not a big makeup person. I’ve bought foundations before, worn them twice, then left them in a drawer because applying them felt like a whole project. I wanted the bare minimum for work. With this, I blend a little in with my fingers and leave it alone. It feels more like applying moisturiser, which is probably why I actually reach for it. I don’t suddenly have a big makeup routine. I just have something for the mornings when I want to look a little more even without doing much."

Emily S Verified

"I’m starting to love my face as is, so I’m quite picky about what I put on it now. I don’t want every freckle covered or my whole face turned one flat colour. I still want a bit of coverage sometimes, though. Both things can be true. Unmasked fits that middle ground for me. I use a little where I want it and don’t feel the need to keep adding more everywhere else. When I look in the mirror, I still look like myself. Just a slightly more even version."

Foundation that adapts to you

Meet the foundation that takes the guesswork out of beauty. Our colour-changing formula adjusts seamlessly to fair-to-medium skin tones, giving you a radiant, natural finish that looks like your skin, only better. It blurs imperfections, softens fine lines, and neutralises redness in seconds all while protecting with SPF 15. One shade, endless confidence. Just apply, blend, and watch the transformation.

Adapts to your skin tone
Hides imperfections

How does it work?

AS YOU BLEND

Intelligent Pigments Wake Up

At first touch the pigments look soft and neutral. As you smooth the formula across your skin, the micro-pigments disperse and warm up, reading the natural blend of tones your complexion needs.

WITHIN SECONDS

Your Exact Shade Appears

The formula shifts to match your unique warmth and undertone no guesswork, no harsh lines. Redness is neutralised and imperfections blur into a seamless, second-skin finish.

16+ HOURS

All-Day Flawless Finish

Lightweight coverage that stays put without settling into fine lines, oxidising or feeling heavy. Just your skin smoother, more even and protected with SPF 15.

Consumer tested

We don't just promise results. We prove them

After

Before

Drag the slider to see the difference

86%

said it looked like their skin, but better

92%

said it felt like they weren’t wearing foundation

84%

said their skin looked more even without looking painted

90%

said it was easy to blend into their everyday routine

Why chooseUNMASKED?

	UNMASKED Original	Others Knock-off
Adapts to skin tone
SPF 15
Lasts 16+ hours
Feels lightweight
No settling in fine lines

AN IMMEDIATE DIFFERENCE

Finally, a foundation for natural beauty. Not for hiding it.

AN IMMEDIATE DIFFERENCE

Finally, a foundation for natural beauty. Not for hiding it.

For The Over 50 And Over It

Done with foundation that cracks in your smile lines and makes you look older than you are? Unmasked goes on too thin to settle into anything. You stop painting over your face and let your natural beauty do the work

For The Shade Guessers

Drawer full of bottles that were almost your shade? Orange at the jaw, grey in daylight? There's no shade to pick here. It turns into yours as you blend.

For The Always Flushed

Red cheeks, red nose, blotchy chin, so you pile on coverage until your face looks painted? This calms the red and leaves your freckles. Even, not erased.

For The Makeup Quitters

Went bare but felt naked at work? Full face feels like a costume, nothing feels unfinished? This is the in between. You look like you, just put together.

Glycerin

Skin-loving glycerin for all-day hydration

Vitamin E

Nourishes and protects with skin-soothing Vitamin E

Mica

Natural mineral pigments for a soft, healthy glow

Frequently Asked Questions

How to apply? +

Start on clean, moisturised skin. Dot on one pump and blend outward with your fingertips, a brush the shade develops as you work. Build a second light layer anywhere you want more coverage. No primer or powder needed.

How long does it last? +

Up to 16 hours of comfortable wear. It won't oxidise, fade or transfer, and stays breathable and lightweight all day.

Will it break me out or irritate sensitive skin? +

It's a gentle, non-comedogenic, fragrance-free formula made with skin-loving Centella Asiatica and Vitamin E designed to sit comfortably on sensitive and mature skin.

What's the coverage like? Can I make it lighter or heavier? +

One layer gives a natural, skin-but-better medium coverage. Sheer it out with less product, or layer a little more where you want it it builds without ever looking cakey.

TRY UNMASKED 100% RISK-FREE FOR 30 DAYS

Wear Unmasked for 30 days. If it looks like makeup in the mirror, or anyone can tell you're wearing foundation, get every cent back and keep the bottle. No "unopened only." No restocking fee. No fine print. The only thing you've got to lose is the mask.

ADD TO CART

TRY UNMASKED 100% RISK-FREE FOR 30 DAYS

Wear Unmasked for 30 days. If it looks like makeup in the mirror, or anyone can tell you're wearing foundation, get every cent back and keep the bottle. No "unopened only." No restocking fee. No fine print. The only thing you've got to lose is the mask.

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30 Day Money Back Guarantee